I just finished perusing the 2012 Annual Letter From Bill Gates (Bill & Melinda Gates Foundation), after receiving a tip on the good visuals it contains from a friend.
This is a great example of data viz done well. The visuals are straightforward, clean, and easy to interpret. They reinforce the words around them and vice versa. Each strives to tell a story. Here's one example:
This is a great example of data viz done well. The visuals are straightforward, clean, and easy to interpret. They reinforce the words around them and vice versa. Each strives to tell a story. Here's one example:
Here's what I like about the above visual:
- It has an action title, so you know before you even get to the data what to be looking for.
- The key takeaway is stated in words, and the red font ties it visually to the relevant points - today, developing countries have a much higher proportion of workforce in agriculture than the US.
- Font size and colors help to create a visual hierarchy of information, so it's clear what is most important and what is less important.
- Everything is labeled (overall title, axis titles, sources).
There are a couple things that bother me a little, but they are relatively minor: I find the diagonal lines in the US area unnecessary and a little distracting; I also prefer sans serif font (without the little squiggly lines) to serif, while here they've used a mix of the two.
There is one other visual in the report that I'll spend a moment on. I like it visually, but I have some problems with it as well. Here it is:
Can you identify what about the above visual comparison makes me uncomfortable?
I also urge you to check out the other graphs in the report and leave a comment with your thoughts.
Thanks, Lauren, for the great tip!





