I feel conflicted when it comes to the use of graphs in advertising. I like it in theory. But in practice, I tend to be disappointed with what I see. Almost like the designers couldn't come up with anything better, so they threw in a graph. Perhaps it's just my nature, but also when I see a graph in an advertisement, I'm immediately skeptical - it's like I start with the hypothesis that the creator is trying to mislead me. I'm not sure what drives that. Obviously, I like the use of graphs to communicate information; what is it about graphs in advertising that gets under my skin?
Last month, I enjoyed reading your comments on the vacuum graph. Last week, I came across another advertising graph in a fashion magazine:
I can outline specific things I would change in the above visual. But beyond that, it's interesting to me that my first reaction to data in advertising like that depicted above is skepticism vs. improved understanding.
What is your reaction to the Neutrogena graph? Have you seen examples of data and data visuals used successfully in advertising? Leave a comment with your thoughts.