There is a recommendation I find myself often voicing to workshop participants: Think about what you want your audience to be able to easily compare. Put those things as physically close together as you can and align them along a common baseline. This post features a makeover applying this recommendation.

I sometimes feel a little like a broken record when I talk about communicating with data. My latest oft-repeated word is audience. We must keep our audience in mind throughout the design process and in general, try to make things easy on them. I spent a little time on this topic in a webinar yesterday and thought I'd turn some of my notes into a quick blog post, which is what you'll find here.

I was in Dallas earlier this week and had the opportunity to talk about storytelling with data with a few different groups. One of those was the DFW Data Visualization and Infographics Meetup. This afforded me the pleasure of meeting Randy Krum, president and founder of InfoNewt, and John Colaruotolo from Collective Next, who (as far as I'm concerned) is able to create magic with pens and a whiteboard.