There is a recommendation I find myself often voicing to workshop participants: Think about what you want your audience to be able to easily compare. Put those things as physically close together as you can and align them along a common baseline. This post features a makeover applying this recommendation.

I sometimes feel a little like a broken record when I talk about communicating with data. My latest oft-repeated word is audience. We must keep our audience in mind throughout the design process and in general, try to make things easy on them. I spent a little time on this topic in a webinar yesterday and thought I'd turn some of my notes into a quick blog post, which is what you'll find here.