At storytelling with data, our goal is to help rid the world of ineffective graphs—one exploding, 3D pie chart at a time—and help people elegantly communicate with data. We aim to bring data to life and use it to communicate a story to an audience, with a focus on simplicity and ease of interpretation.

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cole nussbaumer knaflic
founder & ceo

I've always had a penchant for turning data into pictures and into stories. I'd like to share what I have learned—and am learning—with you. I've honed my data visualization skills over the past decade and a half through analytical roles in banking, private equity, and at Google, where I developed and taught a course on communicating effectively with data. 

My focus today is helping organizations and individuals become more effective data storytellers through the SWD blog, my book, the SWD podcast, and custom & public workshops.

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elizabeth hardman ricks
data storyteller

I have a passion for helping my audience understand the "so what?" as clearly as possible. My background includes analytical roles spanning the pharmaceutical, healthcare consulting, manufacturing and banking industries, where I used data to inform and influence. Today, I use those same skills to help our clients tell effective stories with their data.

Currently, my focus is spreading the message on how to learn this important skill set—particularly how I’ve learned the storytelling with data process through the blog and our workshops.

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In addition to Cole & Elizabeth, we have a number of awesome people behind the scenes helping us plan our work and ensuring everything runs smoothly.

Interested in joining the storytelling with data team? Learn about careers at SWD.